Cow or King - Concept | Logo | Design | Text | Campaign | Products
2018 CONCEPT: Gilg Frick DESIGN: Vanessa Engels ILLUSTRATION: Markus Eppeler TEXT: Vanessa Angermann DEVELOPMENT: Max Häßlein
Cow or King // NPIRE COWORKING
Cows are cool, right? They’re furry and cute, and they make fun sounds. But seriously, nobody really wants to be a cow either. Which is why we decided to invite other creative folks into our Coworking Space (Ha! Get it?) at the NPIRE and become a king instead! We love collaboration and community, so we wanted to not only share our office and facilities, but really get to know other people and learn from each other. We created a whole concept based on the cow-or-king pun with the cow and the king as key elements. The design as well as the story around it was supposed to be fun and lighthearted, so we worked with minimalist illustrations, bold lines and pastel colors. Moooo!
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